Is Seventh Generation Non-Toxic?

If you’ve ever stood in the cleaning aisle squinting at labels, wondering which products are actually safe to use around your family, you’re not alone. One brand that’s likely caught your eye is Seventh Generation. With its green packaging and plant-based claims, it looks like the healthier choice. But, is Seventh Generation non-toxic?

From laundry detergent to dish soap, the brand markets itself as a safer, more sustainable option. But is it really as clean as it seems? In this article, we’re digging into what’s actually in these products and how eco-friendly they really are. 

What is Seventh Generation?

Seventh Generation is a household cleaning and personal care brand that’s all about sustainability and safer ingredients. You’ll find their products in most grocery stores—everything from laundry detergents and dishwasher packs to disinfecting wipes and hand soaps. 

The brand’s name actually comes from the idea of thinking ahead for “the next seven generations.” It’s a nod to long-term impact, which makes sense given their focus on plant-based ingredients, recyclable packaging, and climate advocacy.

In 2016, Seventh Generation was acquired by Unilever, but they’ve mostly stayed true to their mission of transparency and eco-conscious choices. 

Is Seventh Generation Non-Toxic? 

Here’s the big question: Is Seventh Generation non-toxic? For the most part, yes. Their products are generally free from things like synthetic fragrances, dyes, chlorine bleach, and phosphates, all of which can be harsh on skin and the environment.

Many of their formulas are rated well by third-party organizations like the Environmental Working Group (EWG). So while no cleaning product is completely free of all chemicals (even water is a chemical, after all), Seventh Generation tries to stick to ingredients that are safer for people, pets, and the planet. 

Let’s break down a couple of their most popular products:

• Is Seventh Generation laundry detergent non-toxic? Yes! It’s free of optical brighteners, dyes, and artificial scents. Their “Free & Clear” version is especially good for people with sensitive skin or allergies.
• Is Seventh Generation dish soap non-toxic? Also yes. Their plant-based dish soap avoids synthetic fragrances and dyes. Some versions include essential oils for scent, so if you’re sensitive to those, the “Free & Clear” option is your best bet.

The bottom line: Seventh Generation offers a solid alternative to traditional cleaners with a lot fewer questionable ingredients. 

How Sustainable is Seventh Generation?

Aside from ingredient safety, Seventh Generation puts a big emphasis on sustainability. They use biodegradable ingredients, recycled plastic packaging, and even work to offset their carbon footprint. Most of their bottles are made from 100% post-consumer recycled plastic, and they don’t test on animals (they’re Leaping Bunny Certified). 

They also advocate for climate policies and corporate transparency, which sets them apart from many other big-name cleaning brands.

Of course, there’s always room to grow. Being owned by a giant company like Unilever means some decisions are out of their hands. And while their packaging is better than most, it’s not fully zero waste or plastic-free (yet). Still, compared to conventional cleaning options, they’re doing a lot right.

Seventh Generation Alternatives to Consider

If you’re looking to explore other non-toxic cleaning brands, here are a few great options that are just as safe—and in some cases, even more eco-friendly:

• Branch Basics: Uses a one-formula-fits-all concentrate that’s super gentle and fragrance-free. Great for sensitive households.
• Blueland: Their refillable tablet system is perfect if you’re trying to ditch single-use plastic.
• Puracy: Plant-based and developed by doctors, with clear ingredient lists and good EWG ratings. 
• Ecos: Affordable, effective, and family-owned, with a big focus on sustainability. 
• Attitude: Hypoallergenic, vegan, and EWG-certified. They even offer plastic-free packaging options.

All of these brands aim to reduce toxic exposure without sacrificing cleaning power, and they’re worth checking out if you’re on a mission to green your routine.

Final Thoughts

So, is Seventh Generation non-toxic? Overall, yes. Their laundry detergent and dish soap are non-toxic, and most of their other products are formulated with plant-based, biodegradable ingredients that are a lot safer than what you’ll find in traditional cleaners.

Are they perfect? No. And few are. But they’re definitely a step in the right direction if you’re trying to make healthier choices at home. With more non-toxic brands entering the market every year, there are plenty of great options to explore, depending on your needs, budget, and sustainability goals.